Stories by Thomas Mustac

Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Year’s 2025. The perpetrators of both violent incidents had procured their vehicles from the app.

The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.

Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline.

The Washington Post’s crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the general public who rely on the press for competent and independent reporting.

Health communicators need a new playbook, in an era when emotion and distrust can win out over traditionally trusted messengers.

The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.

In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.

Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.

For PR professionals, Kendrick Lamar’s Super Bowl halftime show approach offers valuable insights into how storytelling, symbolism and bold authenticity can be leveraged to create impactful communication strategies.

The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.