Ronn Torossian is gone as CEO of 5WPR, the firm’s disgraced founder told staff today in a letter.
Stories by PRNEWS
Increasing ROI by Aligning PR and Marketing
March 1st, 2022 by Sonia Awan and Karen WalshWith COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.
There’s No Such Thing as an Effective Apology Anymore
February 22nd, 2022 by Tim O'BrienQuit pretending that a sincere apology is an effective PR tactic, the author argues. Hang tough. Apologizing during a crisis could ruin you.
Make Black History Month a Year-Long Activity
February 21st, 2022 by Sabrina BrowneCompanies and organizations need to move beyond Black History Month. Year-long engagement will bolster your DE&I effort, our writer argues.
Trio of Incidents Make it a Cringe-worthy Week for PR
February 18th, 2022 by PRNEWSWe praise PR for the good it does. So, we must report when members of the profession act badly. This week was one of those times.
Actions, Dialogue Speak Loudly in Spotify-Rogan Incident
February 17th, 2022 by Mike EmeryDoes the Joe Rogan-Spotify incident signify a turning point for crisis communication since both Rogan and Neil Young emerged victorious?
The Social Shake-Up Partners With Social Break, a Monthly Q&A for Social Media Managers
February 8th, 2022 by PRNEWSPRNEWS’ sister brand The Social Shake-Up is announcing a new partnership with Social Break, hosted by October Social Media. The free monthly Q&A is specifically designed for new social media managers and social media teams of One and takes place on the second Friday of each month via Zoom. The series is hosted by social media expert, Founder and CEO of October Social Media, Sabrina Merritt.
Updated ‘On Background’ Policies Highlight Need for Better Media Relations
February 8th, 2022 by Dr. Felicia BlowNew editorial policies governing ‘on background’ demonstrate the importance of building fair and truthful relationships between PR pros and media members.
Protecting Your Firm’s Exposure to Statements of Fact vs. Opinion
February 1st, 2022 by Michael Lasky, Neal Klausner and Daniel FinneganPR firms are exposed to legal action when they disseminate false claims on behalf of companies they represent. Here’s what you should know.
PR Predictions for 2022 from the PRNEWS Team
December 20th, 2021 by PRNEWSCommunications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022.