Stories by Courtney Moed

To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.

Data show the future of public relations is stronger when it’s more diverse, and PR agencies must hold themselves accountable in upholding DEI commitments within their own walls and across the industry.

The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don’t capture what’s really happening.

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail. 

With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.

Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.

Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.