Stories by PRNEWS

As AI continues to intermediate more channels, brands must focus on building mindshare to ensure they remain top of mind for consumers. This means that when users ask a large language model about a specific brand or product, they are more likely to receive directly relevant and clickable links.

PRNEWS today announced the winners of its 2023 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.

In addition to extending naming rights to Boston’s Garden, TD Bank has committed more than $15 million in community programming. PRNEWS recently spoke to John Pluhowski, Chief Communications Officer for Corporate & Public Affairs at TD Bank, about the deal and how it fits into the bank’s larger corporate narrative.

In this Q&A, we asked Michelle Egan, PRSA’s new chair, about member concerns around chatGPT, the priority PRSA places on ethics, and the steps PRSA has taken to diversify its membership and the industry.

PRNEWS spoke with Molly Levinson about advice she gives to both students ready to enter the PR workforce and those looking to advance in their careers. She also shares lessons she learned in her previous roles as an Emmy award-winning producer.

PRNEWS caught up with Diana Kowalsky, Sr. Director & Head of Internal Communications at Petco, to discuss how internal comms has changed from the pre-pandemic to now.

PenFed Digital’s Andrea McCarren talks to us about testing new social platforms, explaining strategy to leadership and the challenges to building content for a variety of platforms on a regular basis.

PRNEWS today announced the winners of its 2023 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.

A reader argues PR’s ethics codes cover use of imagery. Companies using stock art unethically–making the company or its products appear to be something they’re not–will enjoy short-term gains only, he writes.

Generative AI writes better than some PR pros already. Yet writing is just one benefit ChatGPT-related devices offer communicators. Eventually generative AI will help PR pros in myriad areas, the author argues.