Stories by Andy Williams


3 Things PR Pros Need to Know from COP27

November 28th, 2022 by

The U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.

What to do When Your ‘Editor’ Can’t Edit

November 21st, 2022 by

Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.

Taylor Swift Should Sing, ‘It’s Me, Hi, I’m the Problem, It’s Me’

November 18th, 2022 by

The Taylor Swift ticket hubbub dented the singer’s reputation. She also waited too long to respond. Swift let Ticketmaster absorb all the blame. When she finally responded, it was late and disappointing.

Communication Lessons from the Taylor Swift Ticketmaster Fiasco

November 18th, 2022 by

Ticketmaster’s less-than-transparent communication about Taylor Swift ticket offers myriad PR takeaways. Owning your mistakes is one of them, others involve transparent apologies.

diversity hands in

Moving Beyond Tolerance: A Call for Communicators

November 17th, 2022 by

The International Day for Tolerance emphasizes tolerating differences is not enough. Change requires intentional shifts. Here’s how to begin.

Ukrainian President Zelenskyy speaks at podium

How Ukraine’s Social Media Playbook Bolsters Western Support

November 10th, 2022 by

Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.

Considering Audiences’ Spiritual Interests May Help Your Messaging

November 9th, 2022 by

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.

Branding Expert Says Twitter’s Damaged Trust is Recoverable

October 28th, 2022 by

Branding expert Mario Natarelli concedes the unseemly details that emerged during Elon Musk’s forced acquisition of Twitter damaged brand trust. Yet he’s confident Musk and Twitter can regain that trust by focussing on what Twitter does well and improving the platform.

Creativity, Persistence and Context are Keys for Successful Fundraising Communication

October 27th, 2022 by

We ask 2022 Nonprofit Awards honoree Dini von Mueffling about working with nonprofits during times of economic uncertainty.

How Brands Should Think About Influencers After Ye’s Spiral

October 26th, 2022 by

The news about Ye, aka Kanye West, reminds communicators that vetting influencers and having reputation-management plans are critical pieces of influencer campaigns.