ARRIVALS Observer: Phyllis Maguire, staff writer. Phone: 215/351-2652; fax:215/351-2644 Homecare Magazine: Ken Gurnick, senior editor and Michael Scarr, editor-in-chief. The publication’s new parent company is now Prmedia Intertec. New address is 23815 Stuart Ranch Road,… Continued
Stories by PRNEWS
Media Insight
March 4th, 1999 by PRNEWSHealthypeople Radio/Inside Fitness TV The explosion of new health-oriented radio and TV talk shows is driving an exciting demand for articulate health experts and providing unique exposure to local and national audiences. HPRMN profiles two… Continued
Age of Consumerism: Expect Demand For Customized Marketing To Soar
March 4th, 1999 by PRNEWSDo You Have a Medicare + Choice Plan of Action? Healthcare is on the heels of a bold new phase that will place an ever greater emphasis on consumer branding and marketing for health plans… Continued
An Analysis of How Companies Fared in Crises Last Year –
March 1st, 1999 by PRNEWSHey, it’s the only year-end wrap up story that will not mention Bill and Monica. Another year of Image Patrol has passed and it’s time to review what we’ve learned and how the profiled companies… Continued
Industry News
March 1st, 1999 by PRNEWSBM Announces 4.2 Percent Growth in Revenue over 1997 Touting revenue of $258.4 million for 1998, Burson-Marsteller attributes its 4.2 percent growth over 1997 to strong performance in its U.S. and Latin America operations. That’s… Continued
Businesses Rate Ethics a ‘B’ – Media Gives Execs A Failing Grade
March 1st, 1999 by PRNEWSThe media took its fair share of pot shots last year after a series of ethical debacles (think Mike Barnacle). But the media’s ethics report card on the business world metes out a less-than-favorable impression… Continued
ITT Highlights its Engineers in Integrated Campaign
March 1st, 1999 by PRNEWSIt could easily be argued that when ITT Industries decided last year to brand itself anew, it deemed employee Lisa Miller just as important as President and CEO Travis Engen – a strategy that seems… Continued
Key Contacts: American Reporter
March 1st, 1999 by PRNEWSThe American Reporter http://www.americanreporter.com 1812 N. Ivar Ave., No. 5 North Hollywood, CA 90028 This site has both original content and editorial generated from the weekly newspaper. The American Reporter prides itself on being the… Continued
Media Insight
March 1st, 1999 by PRNEWSMaxim 1040 6th Ave., 23rd Floor, New York, N.Y. 10018 If you want to strike up a relationship with these editorial beefcakes, don’t try the phone – and don’t wait for them to call you,… Continued