Stories by PRNEWS

Family Circle 375 Lexington Ave. New York, N.Y. 10017 Phone: 212/499-2000 Family Circle’s Deputy Editor Nancy Clark covers all sections that are not food or fashion-related. In the Women Who Make a Difference section, Clark… Continued

Company’s Crisis PR Includes Terse Response When Publishers Clearing House, a business that has become as American as fast-food restaurants, came under scrutiny in Senate hearings last week, it decided not to take the assault… Continued

Nearly all of us have experienced a breakdown in communication with a client. But there are things we can do to better manage the relationship to ensure that we deliver the services and products for… Continued

PR pros know that aiming high for publicity means courting the media relentlessly. But could you drown in your own success if the media attention overwhelms your expectations? When an eight-member media relations staff took… Continued

Multicultural marketing is a hot-button issue for many in the industry, but little market research exists about it. However, Multicultural Marketing Resources, Inc. is soliciting responses to an ongoing survey about multicultural marketing that it… Continued

March 16 "Image Development 101 – Or How Do I Start Reinventing My Organization’s Image," Baltimore Public Relations Council, Essex campus of The Community College of Baltimore County, 410/532-7221. March 19 "The Status of Women… Continued

201 N. Fiqueroa Street, Suite 280 Los Angeles, CA 90012 Phone: 213/580-9882 This Washington, DC-based radio network provides hourly newscasts on the bottom of the hour about sports, business and entertainment. We’ve come to realize… Continued

The Journal of Commerce Two World Trade Center 27th floor New York, NY 10048 The Journal of Commerce is considered a national paper, but PR pros interested in pitching need to remember that editorial content… Continued

Last week’s issue of PR NEWS reported a new Ketchum survey of almost 500 marcom executives which revealed that 90 percent use ROI assessment to determine a marketing project’s success. Turn to page 7 for… Continued

Conference Chronicles Companies’ Strategies in Cyberspace LOS ANGELES – For Kleenex, the distinct brand value is only a sneeze away. But branding Kleenex – or any other non-technology product – on the Web is a… Continued