Einstein’s theory says that for every action there is an equal and opposite reaction. But when it comes to the action the Y2K bug could have on your corporate reputation, your reaction better be a… Continued
Stories by PRNEWS
The Y2K Bug: Don’t Exterminate Your Communication Efforts
March 1st, 1999 by PRNEWSA clear, concise and consistent PR message can alleviate the stinging sensation of being unprepared for the Y2K bug, according to a group of panelists at last Monday’s PR NEWS and APCO Associates’ "Strategic Communications… Continued
Y2K Management: Getting Everyone in the Y2K Loop – From Your CEO to Your Vendors
February 22nd, 1999 by PRNEWSIt’s mid-February 1999, and you have communicated your organization’s Year 2000 remediation plans to clients or customers, employees, vendors, shareholders and partners. Hopefully, you also have received information from your suppliers and business partners that… Continued
No Child’s Play for Shandwick to Give Brand Personality
February 22nd, 1999 by PRNEWSPicture it – you’re digging for a holiday shopping season news hook for a line of educational toys competing against action-packed video games and the hot newfangled toys that lend themselves to media hype. A… Continued
Calendar
February 22nd, 1999 by PRNEWSFebruary 24 "WEPR Pacesetters Luncheon: Women and the New Media," Women Executives in PR, Doral Park Avenue, 70 Park Avenue, New York, 203/226-4947. February 24-26 "Entertainment Branding and Tie-Ins," Institute for International Research, Ritz-Carlton, Marina… Continued
Opus Event Marketing Proves that Press Kits Don’t Have to be Costly to be Effective
February 22nd, 1999 by PRNEWSJournalists get a lot of ineffective and boring press kits so when one is really great, we think it’s worth mentioning. This week we offer hats off to Richmond, Va.-based Opus Event Marketing which sent… Continued
What To Do When the Crisis Hits
February 22nd, 1999 by PRNEWSIt’s impossible today to have a strict definition of a crisis since so many variables – publicity, a plunge in stock price, outside controversy (just think Teletubbies) – can rock the brand boat. With that… Continued
Key Contacts: Chicago Tribune
February 22nd, 1999 by PRNEWSChicago Tribune 435 N. Michigan Ave. Chicago, Ill. 60611-4003 Phone: 312/222-3232 Editors from this windy city paper make pitching a breeze with their Midwestern good manners. Expect return calls and good media relations advice when… Continued
Media Insight
February 22nd, 1999 by PRNEWSMSNBC 1 MSNBC Plaza Secaucus, NJ 07094 It’s not easy to even get your foot in the door with staffers from MSNBC. In fact, it has taken us weeks to track down producers – with… Continued
Commission Members Provide Perspective on Research Challenges
February 22nd, 1999 by PRNEWSPR measurement has often been more sporadic and hybrid than it has been highly standardized. But the Institute for Public Relations is hoping to bring clarity – even closure – to the need for uniform… Continued