Stories by PRNEWS

Job Tracker

February 22nd, 1999 by

Global Fortune 50 company, with headquarters in the Boston, Mass., area, seeks media relations specialist. Responsible for monitoring media coverage of the company in international, national, local, business and trade press. Will work with director… Continued

Industry News

February 22nd, 1999 by

Business Moves Acquisitions Hill and Knowlton buys $8-million-plus-in-revenues techno shop Blanc & Otus, San Francisco. B&O retains its current brand, operating as Blanc & Otus, with all 85 employees remaining on board, according to President… Continued

A Rose By Any Other Name

February 22nd, 1999 by

Agencies Tagging New Services With Commercial Monograms If you think M&A’s are the hot PR trend, February certainly provided ample evidence of the competition to bring in new communications businesses. But lest you miss the… Continued

Media Insight

February 18th, 1999 by

Glamour Magazine 350 Madison Avenue New York, NY 10017 Reaching Glamour’s core readership of women in their 20s and 30s requires a pitching approach with an investigative bite. The five to six pages dedicated to… Continued

Mark Your Calendar

February 18th, 1999 by

February 22-23 Strategic Research Institute’s Sports Nutrition Marketing conference. San Diego, Calif. 800/599-4950. http://www.srinstitute.com February 22 PR News and APCO Associaties hosts a Strategic Communications for Y2K Crisis Management Forum. Washington, D.C. 888/707-5814 or visit… Continued

The News Monitor

February 18th, 1999 by

Cancer Initiative Targets African Americans In spite of the progress made to diagnose and treat breast cancer in the United States, African Americans continue to suffer higher breast cancer mortality rates than any other ethnic… Continued

Combining PR and Med Ed Marries Style with Substance

February 18th, 1999 by

When you combine the forces of healthcare PR and medical education (Med Ed), it is hardly an oil and water mix. The two practices already coexist in forward-looking agencies and though the two disciplines do… Continued

CaseStudy: Branding Campaign Provides Umbrella Image for 90-Plus Facilities

February 18th, 1999 by

When a well-known Catholic hospital system changes its name, the community automatically assumes that it’s been bought out, some services may be eliminated, some employees may be fired and its religious heritage will be lost.… Continued

On The Pulse: Healthcare Trends & Surveys

February 18th, 1999 by

Stroke Education Affects Hospital Arrival Times Educating the public on the warning symptoms of stroke can make a difference in how soon a victim gets to the hospital, according to two studies presented at an… Continued

Don’t Panic About Y2K, Get Proactive

February 18th, 1999 by

If you haven’t been asked about the status of your organization’s Y2K compliance, it’s just a matter of time. The questions is simple but daunting: "Are you ready?" By now, most healthcare communicators are aware… Continued