Stories by PRNEWS

Weber Group Adds $3.5 Million In Business With New Clients Cambridge, Mass.-based The Weber Group proves that the e-commerce windfall is good news on the PR side as well. The company just lassoed $3.5 million… Continued

Hill and Knowlton could have cooked up even more controversy for its PR client International Olympic Committee (IOC) in vying to win the PR account for the Olympic bid city Toronto. But the two parties… Continued

March 15 Medical Marketing Association’s regional conference, A New Generation of Medical Marketing. Princeton, N.J. 415/764-1023. March 18-21 Partnerships for Networked Consumer Health Information’s Prevention 99 conference. Arlington, Va. http://www.prevention-meeting.org/exhibitor/games.htm. March 27 National Council on… Continued

The Win Last summer, Duffey Communications, a national PR agency and iXL, a Web marketing firm, co-pitched to the Centers for Disease Control their multimedia PR capabilities for delivering health information. The two agencies, both… Continued

While riding down a turnpike near a major U.S. city, I saw a billboard that read "World-class cardiac surgery," with a 1-800 number, and I heard a radio spot in which Dr. James J. Jones… Continued

In the medical community, it’s a well-known and disturbing fact that diabetes disproportionately devastates minority populations. What continues to elude industry communicators is how to best reach these at-risk groups with relevant and effective prevention… Continued

Healthcare Advertising/Editorial Increases in Gay Press Gay publications continue to outpace mainstream publications in ad revenue growth and healthcare advertisers are major contributors. Ad revenue in gay publications rose 20 percent to $120.4 million in… Continued

Billboard Campaign Addresses Youth Access to Tobacco A Los Angeles billboard and poster campaign is addressing youth access to cigarettes by raising awareness about merchants who do not sell cigarettes to minors. This campaign, launched… Continued

You don’t have to be an IT genius to develop and maintain a Web site for your organization. A new Web authoring tool kit, developed by Data General’s healthcare division and The Harmonie Group, allows… Continued

You may have heard how bleak the numbers of high-ranking female executives are in the pharmaceutical industry – only 8 percent of corporate officers are women – but it’s refreshing to hear from one woman… Continued