Stories by Andrew Graham

They were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.

As we head toward a new year, our editorial staff offers brief thoughts about what 2023 holds for PR and communication.

We ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.

Today’s news landscape lets consumers choose their news. As such, media relations pros must adapt and provide content that’s useful for journalists and their audiences. Here are 3 tactics that work.

Influencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.

Last-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.

The end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.

Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.