Today’s news landscape lets consumers choose their news. As such, media relations pros must adapt and provide content that’s useful for journalists and their audiences. Here are 3 tactics that work.
Stories by Linda Descano and Ellen Mallernee
Protecting Companies from Being Victims in the Next Ye Controversy
December 19th, 2022 by Michael Lasky and Louis DiLorenzoInfluencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.
Why Leaders Need Communication Training and How to Do It
December 15th, 2022 by Abigail GreenheckLast-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.
We Asked ‘What’s Your PR-Related Wish for 2023?’ Here’s What 30 Communicators Said
December 13th, 2022 by Seth Arenstein and Nicole SchumanThe end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.
How Good Sportsmanship and Space Exploration Benefit PR Storytelling
December 12th, 2022 by Melissa MathewsWe saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.
When ‘Correct’ Writing Looks Wrong, What’s a PR Writer to Do?
December 8th, 2022 by Paul StregevskyA light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.
When Unbiased Clarity is at a Premium: Handling Strike-Related Communication
December 6th, 2022 by Louise StewartCommunicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.
2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication
December 2nd, 2022 by Seth Arenstein and Nicole SchumanOverall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.
How Balenciaga Can Survive Cancel Culture After its Major Incident
December 1st, 2022 by Kelcey KintnerBalenciaga likes living on the edge. It went too far this time. Its response will determine how much damage it suffers from its latest snafu.
3 Things PR Pros Need to Know from COP27
November 28th, 2022 by Andy WilliamsThe U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.