Stories by Clayton Durant and Dorianne Ciccarelli

We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”

PRNEWS today announced the winners of its 2025 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.

As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release.… Continued

From rising stars making bold strides early in their careers, to visionary leaders and trailblazers reshaping the future of the PR industry, this year’s honorees exemplify excellence, leadership and resilience.

Semafor reported that consumers’ reliance on AI for news has created more value for PR pros. The reason? Large language model AI systems value journalism above many other sources—and guess who provides journalists many of their stories, data, and sources?

The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.

When King Charles III addressed Canada’s Parliament in May, the moment may have seemed ceremonial, even routine. But for communications professionals, it offered a masterclass in soft power and symbolic messaging.

In 2025, most business leaders can rattle off their product risks, regulatory risks, even brand risks. But a more insidious threat lurks under it all: narrative risk—the danger that someone else tells your company’s story faster, louder or more convincingly than you do. And not always truthfully.

For those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.

To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.