As a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued
Stories by Ray Blakney
Getting Media Coverage in Cleantech and other Exploding Sectors
June 20th, 2022 by Eric Fischgrund[Editor’s Note: This essay uses the cleantech sector as an example. Its takeaways apply to many sectors.] Despite shaky capital markets and a seemingly overnight reduction in private-tech startups’ value, the cleantech/renewable energy/sustainability sector is… Continued
[VIDEO] This Month’s ‘Social Break’ Explores Strategic Onboarding
June 15th, 2022 by PRNEWSThis month’s Social Break explores strategic onboarding for social media clients.
Are Thought-Leadership Bylines No Longer Delivering? Here’s How They Can
June 13th, 2022 by Stephen MarcinukHas the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.
Dark Social: What Every PR Professional Needs to Know
June 9th, 2022 by Richard BensonThere’s a large amount of PR content shared on dark social channels. That makes understanding its platforms important for communicators.
Keep on Communicating and Listening During the Economic ‘Hurricane’
June 2nd, 2022 by Maxim Jacobs[Editor’s Note: The essay below is centered on the biotech sector. Yet its implication for communicators is wide. The economy’s outlook seems grimly uncertain, with JPMorgan Chase CEO Jamie Dimon discussing a coming economic “hurricane”… Continued
Reshaping the Leadership Paradigm will Help AAPI, Others
May 30th, 2022 by Binna KimAs Asian-American Heritage Month ends, there’s a lack of AAPI members in leadership jobs. The American view of leadership could be at fault.
[VIDEO] PRNEWS Talks with Sophie Cikovsky, VP, Infinite Global US, About PR and Mental Health
May 26th, 2022 by PRNEWSPRNEWS talked with Sophie Cikovsky, VP, Infinite Global US to discuss PR and mental health. We discussed PR leaders’ responsibilities with respect to the mental health of their employees.
Avoiding Metaverse Mayhem: Regulating Virtual Influencers as Nearly Human
May 11th, 2022 by Allison Fitzpatrick and Samantha RothausIn recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued
Celebrating World Press Freedom Day and its Many Ironies
May 3rd, 2022 by Seth Arenstein and Nicole SchumanThe ironies seem inescapable. As people all over the planet today (May 3) acknowledge World Press Freedom Day: it takes a brutal invasion of Ukraine to bolster awareness that journalists die every year to do… Continued