Stories by Gabie Kur

If the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized.

Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.

Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.

As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.

This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.