Stories by Andrea Gils Monzón

What makes this updated guidance on AI ethics different is its shift in perspective. The PRSA document reframes PR pros as active governors of AI adoption rather than cautious users.

AI excels at the “what,” undoubtedly, but still struggles with the “why” and “what’s next when it comes to utilizing media intelligence.

Most companies prepare for technical outage recovery. Very few prepare for reputational recovery.

When the world’s most powerful defense institution declares that “the press no longer roams free,” it’s a revealing example of how even someone steeped in media can misunderstand both a mandate and the medium. In… Continued

Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward.

PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.

As consolidation reduces the number of PR agency partners and rising costs make retainers tougher to swallow, in-house teams are evolving.

Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.

Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.

Ethical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.