Stories by PRNEWS

Good Old-Fashioned Research Should Take Center Stage in Y2K

March 2nd, 2000 by

While pondering a topic for this column, it occurred to me that this was my first column of Y2K – good old overrated Y2K – and that led to an obvious issue: don’t believe unsubstantiated… Continued

Video Penetrates Minority Misperceptions About Depression

March 2nd, 2000 by

Of all the major chronic diseases that disproportionately affect African Americans, depression is among the least talked about “taboo” conditions that pervade this community. For many African Americans, being depressed is perceived as being weak… Continued

Managing Expectations of Online Disease Management Programs

March 2nd, 2000 by

The Internet’s high-speed reach and anticipated cost efficiencies are prompting disease management firms to use point-and-click methods to target chronically ill populations. Although health plans and pharmaceutical companies are just beginning to get their feet… Continued

Editorial Calendar Alert

February 28th, 2000 by

Auto Remarketing. The annual Spring Auto Auction Report will feature economic and market forecasts for the coming year concerning auto auctions. Information on resale trends or changing buying trends for autos is of interest. Deadline:… Continued

Media Moves

February 28th, 2000 by

Eric Glick, Washington editor, leaves Cable World to become director of communications at the National Cable Television Association. 202/775-3629 or eglick@ncta.com…Courtney Macavinta, reporter, is leaving CNET News.com to assume the managing editor post at ChickClick.com.… Continued

Media Strategy

February 28th, 2000 by

Hot Tip. Does your CEO need media training? Joyce Newman, an executive coach and head of The Newman Group in New York, lists four mistakes that executives commonly make in the spotlight: Talking encyclopedia. Keep… Continued

New Features

February 28th, 2000 by

Branching Out. The Wall Street Journal Europe recently expanded its editorial coverage and staff. Coverage now includes the new Networking section, which focuses on the new economy, including technology, media, marketing, management issues, and entertainment.… Continued

Hotline

February 28th, 2000 by

Life Simplification. Spring will bring forth a new women’s magazine called Real Simple. The premise of the publication is, er, real simple, to simplify the overextended lives of women. Due out in late March, the… Continued

This Just In…

February 28th, 2000 by

In March, veteran PR counselor Wiley Brooks will launch TellThemNow.com, a Web-based service that enables readers of online news stories to send instant emails to companies mentioned in the story text. Messages to corporations will… Continued

Lasting Impressions

February 28th, 2000 by

Want reporters to remember you (and like you) after the trade show? More advice from the experts… Make your story visual. “Give the media what they need to produce a story,” says John Hanks, senior… Continued