While pondering a topic for this column, it occurred to me that this was my first column of Y2K – good old overrated Y2K – and that led to an obvious issue: don’t believe unsubstantiated… Continued
Stories by PRNEWS
Video Penetrates Minority Misperceptions About Depression
March 2nd, 2000 by PRNEWSOf all the major chronic diseases that disproportionately affect African Americans, depression is among the least talked about “taboo” conditions that pervade this community. For many African Americans, being depressed is perceived as being weak… Continued
Managing Expectations of Online Disease Management Programs
March 2nd, 2000 by PRNEWSThe Internet’s high-speed reach and anticipated cost efficiencies are prompting disease management firms to use point-and-click methods to target chronically ill populations. Although health plans and pharmaceutical companies are just beginning to get their feet… Continued
Editorial Calendar Alert
February 28th, 2000 by PRNEWSAuto Remarketing. The annual Spring Auto Auction Report will feature economic and market forecasts for the coming year concerning auto auctions. Information on resale trends or changing buying trends for autos is of interest. Deadline:… Continued
Media Moves
February 28th, 2000 by PRNEWSEric Glick, Washington editor, leaves Cable World to become director of communications at the National Cable Television Association. 202/775-3629 or eglick@ncta.com…Courtney Macavinta, reporter, is leaving CNET News.com to assume the managing editor post at ChickClick.com.… Continued
Media Strategy
February 28th, 2000 by PRNEWSHot Tip. Does your CEO need media training? Joyce Newman, an executive coach and head of The Newman Group in New York, lists four mistakes that executives commonly make in the spotlight: Talking encyclopedia. Keep… Continued
New Features
February 28th, 2000 by PRNEWSBranching Out. The Wall Street Journal Europe recently expanded its editorial coverage and staff. Coverage now includes the new Networking section, which focuses on the new economy, including technology, media, marketing, management issues, and entertainment.… Continued
This Just In…
February 28th, 2000 by PRNEWSIn March, veteran PR counselor Wiley Brooks will launch TellThemNow.com, a Web-based service that enables readers of online news stories to send instant emails to companies mentioned in the story text. Messages to corporations will… Continued
Lasting Impressions
February 28th, 2000 by PRNEWSWant reporters to remember you (and like you) after the trade show? More advice from the experts… Make your story visual. “Give the media what they need to produce a story,” says John Hanks, senior… Continued