Stories by PRNEWS

Media Metrix Seeks PR & Marketing Communications Manager Media Metrix, the worldwide leader in Internet & Digital Media seeks public relations/marketing communications manager with at least two years experience in public relations, excellent media relations… Continued

And the nomination for most pointless waste of cereal goes to…Litzky Public Relations, which sent us a sheet of letterhead with a baggie of half-crumbled Cheerios stapled to the top. The accompanying copy read as… Continued

The “PR NEWS Guide to Best Practices in PR Measurement” includes strategies and tips for measuring internal and external PR efforts; case studies on successful measurement campaigns; tips on how to measure media objectives; statistics,… Continued

Joseph Dragonette, founder and chairman of the Chicago-based firm GCI Dragonette, died Feb. 18 from complications related to multiple sclerosis. During his 35-year career, Dragonette set notable milestones such as securing U.S. landing rights for… Continued

PR NEWS gives two enthusiastic thumbs up to the following mail promotions that were just too cheeky to ignore: A Jazzy I/R Approach. I/B/E/S, a financial intelligence firm, was having trouble being “heard” over the… Continued

Ogilvy PR Worldwide will implement a communications andI/R push for Sweepsclub.com, a Web-based company that provides online sweepstakes, contests, rewards points and promotions…Cohn & Wolfe Atlanta will handle PR surrounding Major League Baseball’s John Hancock… Continued

A Vote for Independents…of a Different Kind I disagree with Mr. Amernic’s comments (“Open Mike,” PRN, Feb. 21) on sole practitioners being the best choice for outsourcing communications work. The best of all worlds is… Continued

Myth #1: People cruise the Web mostly for business-related info during office hours. According to Nielsen/NetRatings, at-work surfers logged on for personal use more than twice as often as at-home users during the month of… Continued

Last week, PR NEWS reported on winning trade show strategies that have garnered publicity for corporate heavyweights. In part two of the story, we bring you tips from the trenches. Editors from Selling to Kids… Continued

Bartering isn’t just a practice for hard times. Case in point: The Horn Group, a San Francisco PR firm specializing in high tech, has capitalized on IPO-mania by forming its own investment fund and accepting… Continued