The Information Age caused the growth of PR and the Internet will cause its demise, said Colburn Aker, managing partner of The Aker Partners, in his Feb. 24 speech to members of the City Club.… Continued
Stories by PRNEWS
Eye on Branding
March 6th, 2000 by PRNEWSEighty-six percent of CEOs and senior management surveyed by the DC-based Public Affairs Group Inc. for its Best Practices in Corporate Branding special report emphasize the need for building their brand awareness. The study further… Continued
Back to the Basics
March 6th, 2000 by PRNEWSBucking industry-wide laments of deteriorating writing skills among PR professionals, veteran journalist Mort Sheinman joins Publicis Dialog New York as editorial director (a new position) after 40 years with Women’s Wear Daily…Atlanta-based Duffey Communications supports… Continued
Highway Users Extend Media Mileage Over Holiday Weekend
March 6th, 2000 by PRNEWSThe Case Last fall, the American Highway Users Alliance (AHUA) – a nonprofit advocacy organization – commissioned a study to determine the nation’s worst areas of traffic congestion. The report shed light not only on… Continued
Media Insight: InfoWorld Test Center
March 6th, 2000 by PRNEWS155 Bovet Road San Mateo, CA 94402 650/572-7341 http://www.infoworld.com If you’d like to see how your technical product stacks up against the competition, InfoWorld.com’s Test Center is a place to do it. For more than… Continued
Award Winners Leverage Momentum for Greater Gains
March 6th, 2000 by PRNEWSAwards fever is still in the air. In part two of our platinum flashback, we bring you updates on four more winners from the 1999 Platinum PR Awards. They offer proof that stellar campaigns indeed… Continued
One-Third of New Uninsured Live in Illinois
March 2nd, 2000 by PRNEWSAn advocacy group is calling for public health efforts to reach the uninsured in Illinois to be overhauled. One in three of the country’s newly identified uninsured live in Illinois, according to a report by… Continued
Formula Promotions Discourage Breastfeeding
March 2nd, 2000 by PRNEWSThe University of Rochester School of Medicine is calling for hospitals, physician offices and prenatal clinics to toss all advertisements and promotional materials for infant feeding formulas. Citing a recent study conducted at the university,… Continued
Corporate Execs In Poor Health
March 2nd, 2000 by PRNEWSA growing number of corporate executives are leading unhealthy lifestyles and flirting dangerously with heart disease, according to a study presented last month at the Corporate Health Summit 2000 conference in Lake Buena Vista, Fla.… Continued