Stories by PRNEWS

PR’s Future in a Wired World

March 6th, 2000 by

The Information Age caused the growth of PR and the Internet will cause its demise, said Colburn Aker, managing partner of The Aker Partners, in his Feb. 24 speech to members of the City Club.… Continued

Eye on Branding

March 6th, 2000 by

Eighty-six percent of CEOs and senior management surveyed by the DC-based Public Affairs Group Inc. for its Best Practices in Corporate Branding special report emphasize the need for building their brand awareness. The study further… Continued

Back to the Basics

March 6th, 2000 by

Bucking industry-wide laments of deteriorating writing skills among PR professionals, veteran journalist Mort Sheinman joins Publicis Dialog New York as editorial director (a new position) after 40 years with Women’s Wear Daily…Atlanta-based Duffey Communications supports… Continued

Highway Users Extend Media Mileage Over Holiday Weekend

March 6th, 2000 by

The Case Last fall, the American Highway Users Alliance (AHUA) – a nonprofit advocacy organization – commissioned a study to determine the nation’s worst areas of traffic congestion. The report shed light not only on… Continued

Say What?

March 6th, 2000 by

Call it old-fashioned thinking, but the headline of a press release should have something to do with the copy that follows it. Obviously the people at Carl Thompson Associates disagree with this notion. Their Feb.… Continued

Media Insight: InfoWorld Test Center

March 6th, 2000 by

155 Bovet Road San Mateo, CA 94402 650/572-7341 http://www.infoworld.com If you’d like to see how your technical product stacks up against the competition, InfoWorld.com’s Test Center is a place to do it. For more than… Continued

Award Winners Leverage Momentum for Greater Gains

March 6th, 2000 by

Awards fever is still in the air. In part two of our platinum flashback, we bring you updates on four more winners from the 1999 Platinum PR Awards. They offer proof that stellar campaigns indeed… Continued

One-Third of New Uninsured Live in Illinois

March 2nd, 2000 by

An advocacy group is calling for public health efforts to reach the uninsured in Illinois to be overhauled. One in three of the country’s newly identified uninsured live in Illinois, according to a report by… Continued

Formula Promotions Discourage Breastfeeding

March 2nd, 2000 by

The University of Rochester School of Medicine is calling for hospitals, physician offices and prenatal clinics to toss all advertisements and promotional materials for infant feeding formulas. Citing a recent study conducted at the university,… Continued

Corporate Execs In Poor Health

March 2nd, 2000 by

A growing number of corporate executives are leading unhealthy lifestyles and flirting dangerously with heart disease, according to a study presented last month at the Corporate Health Summit 2000 conference in Lake Buena Vista, Fla.… Continued