Stories by PRNEWS

Publicity Director Major consumer magazine has immediate opening. Develop and implement all Public Relations. Handle relations between the magazine and media and marketing trade. Publicize media sales deals and create visibility for editors and executives.… Continued

PR NEWS printed erroneous contact info for B.L. Ochman in the Feb. 21 “Open Mike” section. She can be reached at BLOchman@whatsnextonline.com.

We knew PR was a sexy business to be in. Now female Web denizens have confirmed it. Sun Microsystems Corporate Communications Manager Peter McNally was one of 10 studmuffins profiled in a women.com feature on… Continued

Allegro Resorts made a splash with its “Fly for Free in Your Bathing Suit” promotion, held earlier this month to kick off TWA’s new nonstop flight service from New York to the Caribbean destinations Turks… Continued

Organizers of the new Web-based service TellThemNow.com (PRN, Feb. 28) are betting that “download” times for gauging public reaction to media coverage will be considerably shorter once their product hits full swing. The Seattle-based service,… Continued

There’s been a lot of excitement in the press about all the money Internet companies are spending on advertising. Leonard Saffir, a seasoned PR professional and author of the newly published book Power Public Relations,… Continued

The Chase Manhattan Corp. is banking on Ketchum PR to shore up the bank’s reputation as a one-stop resource for “new economy” companies seeking assistance with venture capital, IPOs and financing…The Baltimore-based Reeves Agency will… Continued

Online shopping may be an impersonal experience, but e-shoppers still expect good customer service, and they have no qualms about bad-mouthing online retailers that don’t make the grade. These were the findings in a recent… Continued

Company intranets have surpassed interactive voice response systems as the preferred medium for employee communication, according to the latest study by Watson Wyatt Worldwide. Most corporations (79%) say they now use their intranets as the… Continued

The secret to designing a useful online media kit is to think like a journalist. Put everything a reporter requires to write about your company within a single mouse click of your digital kit’s home… Continued