Stories by PRNEWS

We just love irony. So, it seems, does Wall Street Journal reporter Erin White. In her front page story on March 6, White profiled graphic designer Andrew Corn as one of an elite group of… Continued

Few journalists find information on Web sites highly credible. But more than half the magazine and newspaper journalists surveyed in a recent Middleberg/Ross “Print Media in Cyberspace Study” said they would consider reporting an Internet… Continued

Research conducted by Corporate Communication Studies found the most critical issues facing communications managers in Fortune 500 companies are: Integrating the communications function in the global corporation. Quantifying communications results in business terms. Training and… Continued

One in every two communicators (51%) has direct access to senior management at least once a day while only 5% have limited access, according to a joint study by the International Association of Business Communicators… Continued

Texaco is the most recognized corporate brand in the oil industry, according to a study by Corporate Branding. Using a scale of 1 to 100, the top 10 brands in that industry are: 1. Texaco… Continued

People trust the information in a company’s annual report over print journalism when making investment decisions, according to the National Credibility Index, an ongoing research effort created by the Public Relations Society of America (PRSA).… Continued

When the Atlanta-based ambulance service American Medical Response suffered public backlash following a series of late arrivals last year, it hoped to place an op-ed as a means of enlightening the public about the city’s… Continued

There are crises that make your stock plummet and customers flee, and then there are avoided crises, when all of your preparations ensure that nothing whatsoever happens. Somewhere in between is that rare occurrence when… Continued

Media relations professionals too often overlook the online opportunities of news sites. Their content is updated constantly, they’re available 24 hours a day and they hardly ever leave ink on your fingers. Mike Simpson, VP… Continued

If you want to romance journalists, you don’t need to send gifts, toys and bribes to get them to cover your story. Although it doesn’t hurt. (PR NEWS is hoping to score some feather pillows… Continued