Stories by PRNEWS

The Case Many dream of getting under the sheets with media decision-makers and Wall Street players. Westin Hotels & Resorts staged an “experiential” campaign that seduced the best of ’em. In May of 1999, Westin… Continued

Can anyone please tell us what the first paragraph of this press release means? “Indialantic, FL – March 7, 2000. Rule Machines Corporation has released the next edition of its best-selling business rule developer’s suite… Continued

As America sustains its longest peace-time economic boom in history, adds more languages to its repertoire, marries its pastimes to the Web, and dumps more disposable income into its citizens’ pockets, media channels are proliferating… Continued

Sex may sell, but American readers and viewers associate educational content with quality, according to Total Research Corp.’s latest EquiTrend survey of top media brands – a decade-long study. More than 2,000 consumers were asked… Continued

Rob Weisman leaves his post as business editor for the Seattle Times and joins the Boston Globe as assistant business editor. He oversees editorial direction of the Technology and Innovation section, which appears every Monday.… Continued

Independent Business magazine renames itself MyBusiness and reverts to its original mission of helping entrepreneurs. The bimonthly magazine, published by Hammock Publishing, goes out to the 600,000 members of the National Federation of Independent Business… Continued

So, you finally nailed 15 golden minutes on that reporter’s calendar? Counselors at DeFrancesco Goodfriend Public Relations offer tips on maximizing that precious time: Review the key messages you wish to convey. Stockpile “evidence” -… Continued

Creative Rewiring? Word on the San Francisco streets is that former Wired publisher Dana Lyon plans to launch a new magazine title (as-yet unnamed) and Web site, blending issues of design, aesthetics and culture. “There… Continued

TODAY is the deadline for submissions to the 2000 Platinum PR Awards. Postmark your entry by March 6 and you’re set. Slackers can still submit entries until March 22, but late fees will apply. For… Continued

In 1999, 73% of journalists searched online for story ideas, vs. only 48% in 1998 and 17% in 1994, according to the latest Middleberg/Ross “Print Media in Cyberspace” survey, released at a press conference last… Continued