Stories by Nicole Schuman

Shein opened the curtains to influencers without considering a holistic PR campaign, the Mets’ owner owned the NYC media, and Edelman explained its latest round of layoffs. 

Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

We asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

Many employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.

By following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup. 

There’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.

PRNEWS discussed proactive ways brands can protect themselves and their employees during Pride Month, encouraging a positive and inclusive experience for all.