Stories by Nicole Schuman


Drew Brees Fumbles Statement, Creates PR Nightmare for NFL

June 4th, 2020 by

Occasionally a public figure or employee will take a stance that drifts from the overarching owner or employer. That’s when the brand goes into overtime assuring consumers and followers that the opposing message does not represent the entire organization. The NFL played it safe while Brees sat on the hot seat.

Diversity and Inclusion Needs Less Talk, More Action

June 4th, 2020 by

While many agencies and brands have voiced their support via social media posts and statements, real action needs to be taken in order to prove the support the industry claims for a more diverse workforce. 

Fidelity Investments utilizers influencers on Instagram to build women's financial education community.

Ch. 11 Communication: Consistent, Goal-Based Messaging in a Fishbowl

June 2nd, 2020 by

COVID-19 continues to weave its way across the globe, bringing physical and economic sickness. We examine best practices for strategically communicating bankruptcies, including Chapter 11. The keys are well-known communications tactics: consistency, clarity and goal-oriented.

Brands and Organizations Share Messages of Support for George Floyd

June 1st, 2020 by

In an always-connected digital world, delivering a message to unite a community seems simple. We see this in the unity of health and safety messaging from organizations that has emerged during the COVID-19 pandemic. Now groups, companies and brands must decide about their stance not only on the death of George Floyd, but support of the black and brown community.

The Road to an Executive Order: A Twitter Drama

May 28th, 2020 by

The latest battle between the White House and social media platforms began on May 26, when Twitter attached a “Fact Check” notification to President Trump’s tweet which included misinformation about mail-in voting.

Mental Health Month Messaging Goals Come to COVID Forefront

May 27th, 2020 by

In a way, the pandemic brings the stigma of mental illness to the forefront, making Mental Health Month more important than ever before. The communications tactics for the month may have pivoted to meld with the ongoing COVID crisis. If anything, the message may be clearer than ever that mental health needs to be a priority. 

Team Rubicon

Team Rubicon’s PR Efforts Fuel Progress for the Veteran-Led Organization

May 22nd, 2020 by

As we’ve all learned during crisis, outcomes for progress trend higher when we work together, rather than in silos or on individual endeavors. In honor of Memorial Day, PRNEWS talked with Team Rubicon, a veteran-led non-profit that serves communities by mobilizing veterans and civilians to help people prepare, respond and recover from disasters and humanitarian crises.

Olympic Committee Learns Lesson, Pivots on 2021 Communications Strategy

May 21st, 2020 by

After 2.5 months, the International Olympic Committee seems to have seen the error of its ways. Back on March 3, as the coronavirus began to ramp up in several parts of the world, IOC president… Continued

A Good PR Reminder: Don’t Discount Images

May 18th, 2020 by

Much of PR is focused on the message delivered through written or spoken words. However, it’s important to remember the impact of images.  With millions of eyes watching government leaders, healthcare experts and business spokespeople… Continued


The PRNEWS 2020 Digital PR Awards Highlight Industry Content Trends

May 18th, 2020 by

PRNEWS judged a stellar group of candidates for this year’s Digital PR Awards. In digital, PR can innovate into all sorts of new forms. We noticed some trends among the winners.