This week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued
Stories by Nicole Schuman


What PR Pros Are Thankful For
November 21st, 2023 by Nicole SchumanIn honor of the Thanksgiving holiday, PRNEWS reached out to industry professionals this year, asking what about PR they were thankful for. We received several dozen responses, each showing pride in the profession, from dedicated communicators.

PRSA Releases Guidelines for AI Use
November 20th, 2023 by Nicole SchumanPRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation
November 16th, 2023 by Nicole SchumanThis week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back.

PR Roundup: Taylor Swift Beat Reporter Chaos, Trevor Project Leaves X
November 9th, 2023 by Nicole SchumanIn this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

Measuring the Success of Influencer Campaigns: Q&A With Jonathan Futa of Group RFZ
November 8th, 2023 by Nicole SchumanPRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.

[VIDEO] PRNEWS Live Discusses the PR Problem With PR
November 8th, 2023 by Nicole SchumanJoin Nicole Schuman, senior editor PRNEWS and Amanda Proscia, co-founder at Lightspeed PR and author of “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image,” for a discussion on PR’s problem with its own PR.

PR Roundup: WeWork’s Pending Bankruptcy, News Interest Wanes, FTX Founder Testifies
November 2nd, 2023 by Nicole SchumanIn this week’s PR Roundup we take a look at how to communicate bankruptcy and financial issues, how not to take the stand and how to get Americans back to caring about the news.

PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back
October 26th, 2023 by Nicole SchumanThis week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

PR Roundup: Measurement Updates, Corporate Silence and Senator Support
October 19th, 2023 by Nicole SchumanThis week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers.