Stories by Nicole Schuman

how taylor swift is helping the NFL with publicity this week after appearing at the Chiefs' game

PR Roundup: The Taylor Swift Effect, Delta Responds, WGA Wins

September 28th, 2023 by

This week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.

balled up string smooths out into a path for someone to walk on. A lightbulb at end of string to symbolize and idea or purpose.

Measuring the Impact of Purpose

September 26th, 2023 by

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

CoynePR social media leaders talk to PRNEWS

[VIDEO] PRNEWS and Coyne PR Present: Level Up Your Comms Strategy: Seamless Social

September 26th, 2023 by

Coyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.

Los Angeles California 05 26 2023 Writers Guild of America Strike in Downtown Los Angeles - Picket Signs

PR Roundup: Barrymore’s Backlash, Free COVID Tests, ESG Breakdowns

September 21st, 2023 by

This week we take a look at lesson from the ongoing writers’ strike, a new COVID testing rollout and ESG broken promises. 

Sara Garibaldi, president of BODEN, talks about Hispanic Heritage Month and the impact on PR industry on PRNEWS Live on LinkedIn

[VIDEO] PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month

September 19th, 2023 by

PRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture. 

ampoules with Covid-19 vaccine on a laboratory bench. to fight the coronavirus / sars-cov-2 pandemic.

PR Roundup: New Covid Messaging, 9/11 Branding Blunders, More Racism in the NFL

September 14th, 2023 by

The latest COVID vaccine communication, unsavory 9/11 promotions and another NFL diversity blunder caught our attention for this week’s PR Roundup. 

LinkedIn Creator Mode on a mobile phone and laptop

Learning About LinkedIn: Creator Mode

September 11th, 2023 by

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

NFL players Josh Allen and Dan Marino face off in Pepsico's latest NFL campaign, in just one example of unique messaging campaigns coming out for the 2023 football season

Start of Football Season Launches Creative Brand Campaigns

September 7th, 2023 by

With a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.

Emergency Checklist

Climate Change Requires Comms Pros to Adapt

August 30th, 2023 by

In honor of the upcoming National Preparedness Month in September, PRNEWS decided to take a look at crisis from a climate change point of view.

Starbucks releases pumpkin spice latte early, but pumpkin spice sales are already down this year.

PR Roundup: PSL Fatigue, Amazon’s Tough RTO, AP Style AI Updates

August 24th, 2023 by

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever.