Stories by Mark Renfree

The WNBA and its players association announced on Monday that the league is dedicating its 2020 season to social justice, but one owner’s dissent sparked outrage among players.

Porter Novelli SVP Dwayna Haley and Neil Foote, president of the National Black Public Relations Society, talk to PRNEWS Editor Seth Arenstein about diversity in communications.

Despite how the world’s changed in recent months, the fundamental axiom of media relations remains unchallenged.

If you’re doing contactless pick-ups, taking online orders, having staff and shoppers wear masks and gloves and following protocols based on best practices for social distancing, your customers need to know.

Should your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.

COVID-19 radically changed every aspect of our personal and professional lives. In this time of disruption, it’s important to take a moment to reorganize.

As news fatigue sets in, communicators are left with an uphill battle. The situation changes daily, with deaths and infections ever-increasing and new policies and information about how individuals can stay safe being updated constantly. People still need information, the challenge for PR is to make sure they get it.

As PRNEWS catalogs the good works and clever messaging out there, we wanted to highlight some of the groups that have a track record of giving back.

No matter the size of your company, mistakes happen, issues occur. Once there you have several options. You can own the situation, apologize heartily and announce a plan of action. Or you could say nothing and hope the situation remains a secret. Last, you could issue a weak apology and hope the whole thing blows over. PRNEWS Crisis and Measurement Summit speaker Bobby Amirshahi, SVP at Univision, explains the good, the bad and the ugly of crisis apologia.

One of the complexities of PR crises is ensuring that, aside from crisis response, the company’s day-to-day work continues. Sometimes, though, normal work flow becomes the problem. For example, regularly scheduled social content posted during a crisis, or immediately after, can become a tone-deaf disaster. That’s why a social media pause button can help immensely.