Stories by Caysey Welton

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

Follow up with a thank you note after an interview to make the right impression

The next shiny new thing in social media isn’t necessarily a slam dunk.

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.

Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.