[Editor’s Note: One of the most popular articles on prnewsonline.com is a review and summary of AP style. We took that as a sign and decided to deliver a series of AP style updates for… Continued
Stories by Andrew Byrd


Juneteenth Blunder Sparks Conversation about Transactional Marketing
June 16th, 2022 by Andrew ByrdJuneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued

Honey Baked Ham CMO: Authentic Purpose Builds Successful Brands
June 9th, 2022 by Andrew ByrdCreating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO. The… Continued

Offbeat PR: Promoting the TUSHY Bidet
June 7th, 2022 by Andrew ByrdOur second dive into the “Offbeat PR” series highlights the PR team behind the TUSHY bidet.

‘Out & Open:’ An Authentic LGBTQ+ -Focused Campaign
June 6th, 2022 by Andrew ByrdCertainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign, a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued

[VIDEO] PRNEWS Talks with Ben Finzel, RENEWPR About LGBTQ+ Centered PR
June 1st, 2022 by Andrew ByrdPRNEWS talked with Ben Finzel, President of RENEWPR and Founder of the Change Agencies, to discuss the significance of starting a LGBTQ+ centered firm, the best way to create an authentic pride campaign, and advice… Continued

‘The Future of Ambition’: New Standards of Success and Work-Life Balance
May 26th, 2022 by Andrew ByrdFor many, the pandemic brought the realization that the goals they set for their life were not the ones that would bring them happiness.

Starbucks Labor Controversy Sparks Discussion About Unionizing and Company Reputation
May 17th, 2022 by Andrew ByrdStarbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize.

#DetoxYourFeed: Creating an Online Narrative of Self-Love for Today’s Youth
May 9th, 2022 by Andrew ByrdIn #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

Opting Out of Mother’s Day: A Step Forward in Inclusive Marketing
May 5th, 2022 by Andrew ByrdMother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.