Total media ad spending worldwide will rise 7% to $629 billion in 2018, according to Global Ad Spending: The eMarketer Forecast for 2018. Digital media will account for 44% of spending. By 2020 digital ad spending will rise to near 50%. Global media spending will rise at about 5% per year through 2022. eMarketer says N. America will remain the top advertising market in 2018 at $233 billion and a 37% share of worldwide media. Asia-Pacific is estimated to be second at $210 billion, or 33% of global ad spending. Asia-Pacific will surpass N. America by 2022, not 2019 as eMarketer predicted previously.
