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Archive: December 2015
The Best PR Approach for Any Budget
December 30th, 2015 by Margarita PekerAs communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?
How an Agency and Its Client Used Bloggers to Inspire Good Deeds
December 30th, 2015 by Mark RenfreeThis agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
The Miracle of Interactive Multimedia
December 29th, 2015 by Vilan TrubThe use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.
Green CSR: Don’t Try to Get Away with ‘Greenwashing’
December 29th, 2015 by Ian James WrightBeing environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.
Why You Should Avoid Newsjacking the Presidential Election
December 28th, 2015 by Lewis GoldbergThe media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.
Stoner Sloth: PR Failure, or Social Media Success?
December 28th, 2015 by Ian James WrightIf you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?
Cutting Through the Clutter with Clever, Campy Videos
December 24th, 2015 by Seth ArensteinCommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
7 Tips to Create Repinnable Images for Pinterest
December 23rd, 2015 by Mark RenfreeThe brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind.
Introduction to Nation Branding and Crisis Communications
December 22nd, 2015 by Jennifer RisiMuch like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.