Winner: Cone Communications – Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow Cancer is the leading cause of death by disease in children ages 15 and younger in the U.S. In fact,… Continued
Archive: October 2013
2013 Platinum PR Awards: Research & Measurement
October 15th, 2013 by Caysey WeltonWinner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of… Continued
2013 Platinum PR Awards: Firm of the Year (Large)
October 15th, 2013 by Matthew SchwartzWinner: GolinHarris Al Golan had recently started his own PR firm when he made a cold call to an aspiring businessman with a couple of hamburger joints. The man was Ray Kroc and the business… Continued
2013 Platinum PR Awards: Cause-Related Marketing
October 15th, 2013 by Chris SeymourWinner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands”… Continued
2013 Platinum PR Awards: PSA
October 15th, 2013 by Caysey WeltonWinner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees,… Continued
2013 Platinum PR Awards: Facebook Campaign
October 15th, 2013 by Chris SeymourWinner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects… Continued
Bruce Kasanoff’s 3 Words That Will Transform Your PR Career
October 15th, 2013 by Caysey WeltonOn Tuesday October 15, Bruce Kasanoff, managing director at Now Possible, took the stage at the 2013 PR News’ Platinum PR Awards. In his keynote, Kasanoff enlightened a packed room full of PR pros what three words can transform their careers.
10 Stellar SEO Tips for Onsite and Offsite Ranking
October 15th, 2013 by Lucia DavisAt the first session of PR News’ SEO Workshop this morning, Jake Finkelstein, founder and CEO of Method Savvy, and Michael J. Lamp, senior social and digital media strategist at Hunter Public Relations, taught attendees how to improve search rankings and reviewed the founding principles to great SEO placement.
PR Insider: Be A Change Agent, Not Just a PR Agent
October 15th, 2013 by Douglas K. SpongHere are two examples of how I leveraged my skills and experiences as a public relations professional to successfully influence public policy—all without getting paid a dime for my time or worrying about which clients may be offended by my stand.
Social Media is Transforming into a Social Marketplace (Infographic)
October 14th, 2013 by Caysey WeltonMore than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions.