Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.
Archive: March 2013
9 Tips To Enhance Your Content Marketing
March 8th, 2013 by Bill MiltenbergAs communicators, we are all doing content marketing now—here’s how to do it better.
What Facebook’s Newest News Feed Means for PR Pros
March 7th, 2013 by Bill MiltenbergFacebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.
Krisleigh Hoermann of the American Heart Association Talks Facebook
March 7th, 2013 by Bill MiltenbergPR News Editor Scott Van Camp caught up with Krisleigh Hoermann, social media strategist at the American Heart Association, at the Feb. 27 Digital PR Summit in San Francisco, to discuss the AHA’s Facebook strategies.
The Most Common Grammatical Errors (According to PR Pros)
March 7th, 2013 by Matthew SchwartzUsing “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.
Picking an Alternative to the Term ‘Public Relations’
March 6th, 2013 by Bill MiltenbergShould PR companies stop using the term “PR” to describe their services?
Starbucks CEO Brews a New Cup of Communications
March 6th, 2013 by Matthew SchwartzWith his new comic book Starbucks Chairman-CEO Howard Schultz offers a unique way to communicate the attributes of his brand and fly above the competition. “Howard Schultz: The Man Behind Starbucks,” which is produced by… Continued
Propaganda and Basketball Diplomacy
March 6th, 2013 by Arthur SolomonI always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued
9 Ways to Maximize Your Brand’s Efforts on Twitter
March 6th, 2013 by Bill MiltenbergAt PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.
Amazon PR is Mum Following T-Shirt Outrage
March 6th, 2013 by Scott Van CampThe online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.