Editor’s Note: This post is part of a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. Have you had the plaque talk with your kids yet? Though not the type of content one expects to see […]
The Dreaded Plaque Talk Sparks Facebook Engagement is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy
Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?
According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.
Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.
The announcement this week by the Boy Scouts of America that it was considering reversing its policy of not allowing gays to join its ranks was front-page news. After all, the organization has fought tooth and nail—going all the way to the Supreme Co…
Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.
The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end.