Archive: October 1996

When it comes to giving the ultimate gift, men are doing a lot more of it than are women. Statistics from the United Network for Organ Sharing indicate that 62.3 percent of donors are men… Continued

Marketers at organ procurement organizations and hospitals across the country, desperate to try to find a way to sell the organ donation idea to the public, are beginning to think outside the box. While they’re… Continued

About 50 healthcare financial and market managers from the United Kingdom and the United States compared notes on the managed care markets in both countries during the 16th Annual Healthcare Financial Management Association (HFMA) conference… Continued

Advertising agency Creswell, Munsell, Fultz & Zirbel in Des Moines, Iowa was awarded a silver EFFIE in healthcare category for its ads for Iowa Health System at the American Marketing Association’s annual awards ceremony, held… Continued

Columbia/HCA Healthcare Corporation [COL] has set a new precedent with 100 of its 345 hospitals achieving the highest rating from the nation’s healthcare accrediting organization. And the hospital mega group is not being closed-mouth about… Continued

For years, wealthy Canadians have been heading to the U.S. Now the tables have turned and Canadian facilities are attracting a small but growing number of border-crossings in the other direction thanks to their new… Continued

Watch out next time you want to form a physician network for your hospital — doctors in small but growing numbers, particularly in Florida and California, are becoming dues-paying union members. The AFL-CIO now represents… Continued

Being able to provide your patients with hassle-free, paper-free admissions could be the new wave in marketing. United Payors and United Providers (UP&UP), a new company based in Rockville, Md., will act as an intermediary… Continued

Covenant Health System Inc. and Family Health Systems Inc. in Brooksfield, Wis., began a $500,000 advertising campaign last week to promote their new health insurance plan, the product of a joint venture announced earlier this… Continued

With the theme "Healthcare has never worked like this before", Columbia/HCA Healthcare Corp.’s [COL] new national advertising campaign has "worked" to bring it an unsightly lawsuit. Columbia University, which operates Columbia-Presbyterian Medical Center in New… Continued