Archive: October 1996

A long-delayed "60 Minutes" report on Columbia/HCA Healthcare Corp. likely will air in the next few weeks, but it isn’t the only journalistic probe of the healthcare giant in the works. The New York Times… Continued

Patient advocacy marketers may want to listen up — contrary to conventional wisdom that most Americans without health insurance ultimately receive the care they need, more than half of uninsured adults said they experienced problems… Continued

Baby boomers and senior citizens have a few things in common when it comes to healthcare issues, according to a survey by the Center for Mature Consumer Studies in Atlanta. The center conducted a consumption… Continued

Today, it is not just headache remedies and beverage companies that engage in comparative advertising. Many companies in the healthcare industry, including hospitals, HMOs and health insurers, engage in such print and media ad campaigns.… Continued

"Sometimes your letterhead is the first thing people see so it needs to be great," said John Sneider, production-creative manager at Dorland, Sweeney & Jones, a Philadelphia-based healthcare advertising agency. "It is definately part of… Continued

One component of a communications strategy that is sometimes overlooked by many companies is the organization letterhead. Bradley Memorial Hospital gives its letterhead top billing. The hospital, located outside of Chattanooga, Tenn., treats its letterhead… Continued

One hospital has seen the growth in "elder care" and changed its strategic brand planning accordingly. For example, the Children’s Hospital in Baltimore, Md., – which began as a home for children with polio and… Continued

With all of the recent media coverage on health maintenance organizations (HMOs), healthcare PR executives are now bearing the brunt of communicating ongoing, controversial issues such as their company policies on denial-of-care, physician gag-rules and… Continued

November 10-12 The Alliance For Healthcare Strategy and Marketing and The Greystone Group, Inc.’s First Annual Healthcare Marketing and Technology Conference. Las Vegas. Members: $695; Non-members: $745. Call 312/704-9701. Nov. 10-13 The National Association of… Continued

As if Jack Kevorkian didn’t have enough dissenters, enter Dr. Sanjay Gupta and his Web site. In response to the so-called Dr. Death’s presence in his Detroit community, the medical resident at Henry Ford Hospital’s… Continued