IOWA AGENCY WINS EFFIE

Advertising agency Creswell, Munsell, Fultz & Zirbel in Des Moines, Iowa was awarded a silver EFFIE in healthcare category for its ads for Iowa Health System at the American Marketing Association's annual awards ceremony, held in New York City last month. The EFFIE awards are among the most prestigious and sought after awards in the advertising industry. The competition is based solely on advertising effectiveness. The ads promoted the hospital's "Mental Health Information Line". (CMF&Z, 515/246-3585)