IABC launches the prototype for TalkingBusinessNow.com, a portal the organization plans to beef up into "the world's most comprehensive collection" of archived
communication research and industry resources in subject areas such as reputation management, technology, M&As and human capital. IABC is trolling for sponsorship funding,
however, which will determine the site's girth.
Can't get big name PR agencies interested in your dotcom business? Buy a PR firm. STC Associates, a New York interactive shop specializing in image management,
integrated marketing and Internet management, acquires N.J.-based Danlee PR. Terms of the deal were not disclosed...In a reverse move, the Glastonbury, Conn.-based marcom firm
Cronin and Co. acquires "the substantial assets" of cpr, a neighboring interactive Web-development company.
Florida International University's PRSSA chapter issues a free booklet designed to woo undecided college students into considering PR as a major. Want copies? Email
prssa@prsa.org.
With the holidays just around the corner, PR heavy-hitters already are jostling for position on the most admired list of corporate do-gooders. AOL announces it will begin
equipping Peace Corps volunteers with "AOL Peace Packs" (computers and Internet access) to help bridge the digital divide in developing countries.
