In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, available to paid subscribers at: http://www.prnewsonline.com/subscriber-resources/
You can also access the Center by clicking “Resource Center” at the top, middle of the prnewsonline.com home page.
SELECT TAKEAWAYS
- PublicRelay Survey(pp 1-6): Communications measurement seems to have turned the corner, with more brands seeking meaningful measurement that is comprehensive, accurate and yields deep insight and trends.
- More than 80% of the nearly 400 PR pros who participated in the second PRNews/PublicRelay survey this year said their CEO or senior executives are asking for more data-driven analysis around PR measurement.
- Not everything’s rosy; 76% reported “sometimes” or “rarely” having access to quality data.
- State of Measurement (pp 6-10): Looking at communications as an integrated whole is forcing communications professionals to use measurement to define business value in what they do.
- Within a few year it’s likely that AI-based machines will be able to replicate much of what measurement analysts do, though that point is not here yet.
- Invest in forward-looking analytics, not measurement.
NEW TO THE RESOURCE CENTER
As we look to the PR News Crisis Management Summitin Miami, Feb. 27-28, we highlight crisis-related resources that were recently added to the PR News Resources Center.
One of the larger crises gripping the country during October and early this month surrounds the tragic death of University of Maryland football player Jordan McNair in June. In the Crisis Management section of the Resources Center we have the Oct. 29 report from an independent investigator assessing the school’s football culture.
The report found the culture “dysfunctional,” yet the state’s board of regents recommended reinstating head football coach DJ Durkin and retaining athletic director Damon Evans. School president Wallace Loh defied the board and fired Durkin Nov 1. The board’s chief, James Brady, stepped down the next day.
We also have the transcript of Brady’s press conference where he defended reinstating Durkin.
In our For The Record section we have an Oct. 30 memo from Google chief Sundar Pichai responding to a NY Timesstory about sexual harassment allegations at the company. Pichai apologizes for past cases at Google but fails to provide specifics about policy going forward or mention a 2014 $90 million payout to former Google exec Andy Rubin, which spurred a walkout of 20,000 employees Nov. 1.
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