With July 4 upon us it means summer vacation season also has arrived. The question, though, is whether or not communicators, who are responsible for safeguarding the reputation of brands, can ever truly be off the clock. We look at surveys about vacations and being able to log out from your PR job. Another topic surveyed is attitudes on branded content.
Patricia Bayerlein wrote about improving internal communications with an eye to better employee experiences in these pages in April. Today she offers methods and dashboards to measure how well a leader is doing in communicating corporate culture and values to employees.
Internal communications is hard. So is change. There may be few things more difficult for communicators than to explain changes to employees. We asked 13 PR pros for their best practices in handling this delicate form of communications.
Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There are few better to talk about Facebook marketing than Ryder Meehan, principal & strategist, Meehan Digital, and a former social marketer at Fossil and Samsung, among others, and James Nickerson, lead instructor, digital marketing at General Assembly.
Often organizations try too hard to either capitalize on hot news topics or avoid them altogether. Neither strategy is particularly effective. Our resident crisis and measurement guru Katie Paine takes a look at Burger King’s whopping disasters overseas and how the EPA’s attempts at staying out of the headlines have backfired royally.
It is essential to tie PR to business objectives for several reasons. These include the importance of aligning to the goals of your company leaders and showcasing the value behind the metrics. Ultimately, reporting PR results with a focus on business results increases your opportunity to get even more budget for your next activity.
In our regular feature that looks at presentations, we present slides that offer suggestions on how to pitch media using social media. The thing is, don’t use social media to pitch. On the other hand, it can be very useful to research your targeted reporters and build relationships with them.
In each edition of PR News we highlight takeaways from an article or articles as well as additions to the PR News Resource Center, which is available only to subscribers at http://www.prnewsonline.com/subscriber-resources/
Leave it to Cisco’s charismatic Carmen Collins to serve Southern-style sweet tea while explaining the sales funnel. Well, she doesn’t exactly serve sweet tea, but she describes how tea and the sales funnel have plenty in common. She also provides insight on using data to report your social media story to the C-suite. Drink up.
Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.
It’s far from a secret that Instagram is a visual channel. Still, some communicators use color palettes, grid layouts and themes to boost engagement on their Instagram feeds. For apartments.com AVP of social media Erica Campbell Byrum, color choice and layout are critical to crafting an Instagram personality that consumers will recognize and engage with at high rates.
With Instagram boasting 800 million active monthly users and 80% of them following brands on the platform, we asked communicators for best practices for being successful on the graphic-based platform. They told us carefully picked influencers and attention to creating consistent visuals are critical.
Letters, digital or sent via U.S. mail, are likely to make direct contact with customers. It’s important, then, to be certain they reflect your brand’s well-crafted messages. We offer many tips on how to make such letters more effective, but most important is that they burnish your company’s reputation with all stakeholders.
Since 1857, Klein Tools has manufactured its product in the US. Recently, though, it’s expanded globally and begun producing tools overseas. Some of its US-based customers voiced their displeasure on social media about the company’s move to foreign manufacturing. Here’s a case study of how Klein Tools used videos to respond.
We often examine PR campaigns once they’re over as subjects for case studies. This time we take a slightly different route, looking at how a McDonald’s constructs a campaign whose goal is to attract the Hispanic market to its new Dollar Menu.
Richman Signature Properties became the new luxury division of The Richman Group , the nation’s 7th largest residential apartment owner. The Richman Group had been known only for developing affordable housing. Here’s how it ramped up its tactics and strategy to become a known entity in the highly saturated luxury apartment market.
The machinations on Capitol Hill and in the White House have provided a plethora of PR lessons. Yet there also is plenty to feast on beyond the Beltway. As examples we look at PR lessons from the NFL’s National Anthem case, the Weinstein scandal and Facebook’s about-face on Russian advertising and the 2016 presidential election.
How can a modest nonprofit make audience members aware of conservation issues in a far-off part of the world? Mixing technology and PR tactics helped Conservation International (CI) achieve its goals. This case study explains how CI did it and the lessons it learned.
Is there an industry that’s changed more lately or received more attacks than media? With this background PR News surveyed more than 400 communicators about their views of media relations in this uncertain environment and beyond. In short, communicators believe media relations will continue to be an important part of PR, but to be successful they’ll need to adapt to how it has changed. It is unclear they’re prepared to do so.
Customers want personalized experiences, but brands, despite the plethora of technology available to them, are failing to provide them in a satisfactory way, a new survey from Accenture says. The key, it argues, is to guide consumers through experiences as opposed to dictating them.
eMarketer makes its predictions for global media spending, estimating rises for media spending overall and digital spending. N America will continue to lead spending, although Asia-Pacific will eclipse it around 2020, eMarketer says.
Doing research via online surveys often is a critical part of a PR campaign. More than that, online surveys and forms are important vehicles for brands to learn about their customers. Getting people to return them, though, can be difficult, a survey about surveys shows.
There is a slew of caveats in a new study about fake news and its influence on the 2016 U.S. presidential election from three academics at Ohio State University. While it is incorrect to deduce fake news won the election for President Trump, the paper argues fake news influenced many members of one important group and they made a difference in a close election. Imagine what fake claims about your product or a competitor’s product could do to your business.