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Admitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.

Books about mishandling PR crises often include sagas about Boeing, Wells Fargo, Volkswagen, the tobacco industry and BP. An accompanying chapter should include how sports mishandles PR crises. The National Football League (concussion denial, players… Continued

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.

Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry.