With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience.
Archive:
[VIDEO] PRNEWS Live Discusses b2b and Integrated Comms for 2024
December 12th, 2023 by Nicole SchumanPAN Communications CMO Mark Nardone discusses b2b brand integrated marketing and communications during a time of economic uncertainty and labor shortages in the sector.
Story Finding, Rather than Storytelling, May Help Increase Cultural Relevance
May 8th, 2023 by Erika BradburyPRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.
Speechwriting for the C-suite
May 1st, 2023 by Nicole SchumanPRNEWS reached out to several speechwriting experts to guide our readers on best practices for nailing that C-suite speech.
The End of ‘Dumbing it Down’: How to Smarten Strategic Communications
May 1st, 2023 by Scott WardWho hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.
Data, Storytelling and Diverse Voices Help Streamline Advocacy Efforts
April 26th, 2023 by Erika BradburyThis month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.
How Storytelling at Petco Strengthens Internal Communication
February 21st, 2023 by PRNEWSPRNEWS caught up with Diana Kowalsky, Sr. Director & Head of Internal Communications at Petco, to discuss how internal comms has changed from the pre-pandemic to now.
The Most Critical Piece of Counter-Crisis Infrastructure
August 15th, 2022 by Brett BruenGetting your company ready for crisis can seem overwhelming. Where do you start? What will really make an impact? The short answer is simple: start with your story.
A Quick Guide to Success with Brand Videos
December 5th, 2018 by Seth ArensteinYou want to create a YouTube channel for your brand, or just get started on populating your site with videos that explain your narrative. But where do you start? One method is known as Hub, Hero and Help, which allows you to do more than create one-off videos, instead it offers a relatively quick way to think about building a video strategy.
How AI Can Help Communicators Tell Stories on Video
December 3rd, 2018 by Kareem Farid, APCO WorldwideHow many times have you created a video at work using a mobile phone and then had to wait for someone to edit the footage and add graphics and music so it could pass muster on your brand’s social channels? APCO’s lead storyteller Kareem Farid tells us AI soon will be able to collaborate with communicators to produce videos quickly and efficiently.