In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
Archive:
10 Tips to Craft Compelling Pitches in a Skeptical Media World
January 5th, 2024 by Michelle UbbenGiven the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.
Three PR Trends Agencies Can’t Afford to Miss in 2024
January 3rd, 2024 by Chris BretschgerUnderstanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.
The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions
December 21st, 2023 by Jennifer RisiAI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.
9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
December 6th, 2023 by PRNEWSNine key takeaways for PR pros from our Media Relations Virtual Summit.
When Not to Pitch a Story
November 29th, 2023 by Arthur SolomonBecause of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.
What Do “Jeopardy!” and PR Have in Common?
November 17th, 2023 by Ilena Di ToroBoth in public relations and on a game show like Jeopardy, things don’t always work out the way you want.
Precision Pitching Secures Media Coverage and Meaningful Journalist Relationships
November 15th, 2023 by Nick WodzinskiThe process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.
Creating an Effective Press Kit: Key Components
November 10th, 2023 by Katerina AntonovaA ‘how to’ on creating a press kit that can impress editors and journalists.
The Friday News Dump Is Counter-Productive in the Social Media Age
October 19th, 2023 by Sean O'LearyThe Friday news dump has turned into a match ready to light your worst news on fire.