The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.
Archive:
Avoid Jargon and Clichés in Your PR Writing
February 4th, 2014 by Richard BrownellFew things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.
To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers
May 17th, 2013 by Diane SchwartzHas writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued