Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.
Archive:
PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives
January 18th, 2024 by Nicole SchumanThis week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
January 8th, 2024 by Clayton Durant and Samantha FussIn 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
[VIDEO] PRNEWS and Coyne PR Present: Level Up Your Comms Strategy: Seamless Social
September 26th, 2023 by Nicole SchumanCoyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.
Top Tips: Utilizing User Generated Content (UGC)
August 9th, 2023 by Nicole SchumanUser generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.
Why Influencer Marketing Isn’t Just for Consumer Brands
August 3rd, 2023 by Sarah EvansInfluencers are everywhere, in every sector, and there’s a huge untapped potential in B2B audiences.
PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses Slow
April 13th, 2023 by Nicole SchumanPRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup.
How Brands Can Make the Most of Microtrends
April 11th, 2023 by Nicole GreenWith all the hype associated with microtrends, how much attention should brands be paying to these moments?
Maximizing the Potential of User-Generated Content
April 6th, 2023 by Tai NicholsBy following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.
How the Ad Council Vets Influencers and Measures their Impact on Campaigns
February 27th, 2023 by Tai NicholsAhead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.