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It's no surprise that the number of Michelle Wolf's Twitter followers tripled over the past several days. As far as timely publicity stunts go, putting provocative words to things many are thinking but few are saying is succeeding in both politics and entertainment. For now, that tactic is not an option for brand communicators, who can only watch as their content drowns in a sea of outrage and affirmation.
Tuesday, Apr. 17, 2018, Philadelphia Downtown Marriott 8:45-9 a.m. State of Communications Measurement: Where Is It Going Next, and What Do You Need to Know Now? Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic PR…
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Thanks for joining us for the Measurement Conference in Philadelphia. To view each speaker's presentation click on their name. DAY 1 State of Communications Measurement: Where Is It Going Next, and What Do You Need to…
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Our weekly roundup of news, trends and personnel announcements in marketing and communications. This week we feature stories about Mark Zuckerberg's cross-country trip, Fox News Channel's vacation policy and the turning of a Page.
Our weekly roundup of news, trends and personnel moves in the world of communications and marketing. This week's stories feature Weber Shandwick's price for its work in the Michigan State U.-Larry Nassar situation, two PR pros tell us how to approach the data-savvy newsroom and Showtime Networks get a new SVP for entertainment publicity.
March 21 marked 12 years since the first tweet appeared on Twitter. It's the perfect opportunity to reflect on the platform's successes—as well as its shortcomings—over the last dozen years.
The social media platform can be a double-edged sword for users. While Twitter has been heralded as a powerful tool for spreading awareness around important causes, it has also been the vehicle for millions of fake news-spouting accounts. To mark Twitter's 12 years in operation, here are 12 defining moments in the platform's history.
What a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson…
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There's been no shortage of news in the past couple of days, much of it relating to messaging, brands and crisis management. It's difficult to know where to start, though it's hard to ignore the messaging that emanated from the ousting of Secretary of State Rex Tillerson. Other interesting messages and lessons came from Tillerson's deputy, the SEC, United and Uber's Bozoma Saint John.
The annual South by Southwest (SXSW) conference—a week-long spectacle filled with experiential marketing stunts and immersive brand experiences that's equal parts technology, education and entertainment—always offers plenty of style and substance for professional communicators. For those unable to attend, here are five fascinating live-streamed interviews and sessions that communicators will want to catch.
Created last week, Burson Cohn & Wolfe (BCW) named its regional leaders as we went to press. For N America, Chris Foster becomes president, N America, BCW. Previously he was EVP, global business.
