Social Media Guidelines for Regulated Companies
May 27th, 2013 by Tracy Schmaler
The use of social media just got a little more relevant—and risky—for publicly traded companies.
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Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.
Everyone might not be a media professional, but everyone with a mobile device or access to the Internet has the power to amplify all of your messages or your brand’s messages—whether you want them to… Continued
Why ROI is Often a Useless Metric for PR Professionals
May 21st, 2013 by Lucia Davis
Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
The No. 1 Way to Avoid Typos
May 20th, 2013 by Lucia Davis
Whether it's an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.
What PR Pros Need to Know About Tumblr
May 20th, 2013 by Matthew Schwartz
Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.
Deploying Online Market Research To Spark Better Media Relations
May 20th, 2013 by NED BARNETT
Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals
Print Version $399.00Add to cartQuick OverviewIn PR News' Guide to Best Practices in Corporate Social Responsibility & Green PR, Volume 3, we offer a wide array of articles authored by leading CSR/green experts who seek… Continued
Digital Version $99.00Add to cart Return to the PR Press StoreIn our previous PR News Salary Survey report, we noted that the economy was still in a state of flux, and that layoffs and budget cutting were… Continued