In this week's PR Roundup we learn about supporting journalists, inclusive communications regarding Mother's Day, and if communicators are already prepping messaging strategies for the 2024 election.
Search Results for: Klein Tools
Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
April 30th, 2024 by Chris Gidez
LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
How Can OODA Impact Public Relations and AI Use?
April 29th, 2024 by Michael Cherenson and Mark McGrath
While many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions.
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April 29th, 2024 by Kaylee
Happy Monday, folks. I’m Kaylee Hultgren, Content Director at PRNEWS. Welcome to Single Shot. Getting your pitches heard by today’s time-strapped journalists—more than half of whom receive anywhere from 50 to 500 pitches on a… Continued
How to Use ChatGPT to Refine—Not Define—Your Media Pitches
April 26th, 2024 by Jeffrey Kitt
ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.
This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
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April 22nd, 2024 by Nicole Schuman
How Brands Win: Influencers Are Out. Advocates Are In. Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community. READ FULL STORY Mastercard Chief Marketing and… Continued
This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center's North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
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April 15th, 2024 by Nicole Schuman
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get… Continued
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product
April 15th, 2024 by Mark Pasetsky
There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.