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AI and Communications Analytics: A Match Made in Heaven While increased access to generative AI brings equal parts anxiety and excitement, there are significant advantages to adding AI-powered tools to your work. Our author looks…
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1 Diversity, Equity & Inclusion PR Roundup: the Power of Age, Ohtani's Non-Presser and Observer Called Out This week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for…
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Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.
A specialized content support team is a great asset for any company to ensure all content produced by the organization is as insightful and valuable as possible for the business, potential clients and readers alike. Our author provides considerations for a building a successful content team.
Happy Monday, folks. I’m Kaylee Hultgren, Content Director for PRNEWS. Welcome to another edition of Single Shot. While preparing for this Wednesday’s PRNEWS PRO Leveraging AI for PR online seminar, I’ve had some fascinating conversations…
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Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.
The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.
PR professionals feel particularly "charmed" when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.
Fear Not, AI Can Help Prove PR Results & ROI Some PR pros may fear or resist artificial intelligence (AI). They view it as a threat, worrying it could replace humans with robots. But that’s…
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In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new…
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