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 In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024. READ FULL STORY |
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Female PR Leaders Say to Speak Up, Set Boundaries and Let Remote Work Be an Equalizer In honor of Women’s History Month, PRNEWS took the time to chat with a few female industry leaders. We looked at the latest workplace issues and trends for women communicators, as well as strategies to rise above some of the difficulties female PR pros can face. READ FULL STORY |
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Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators An IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management. READ FULL STORY |
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