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 Fear Not, AI Can Help Prove PR Results & ROI Some PR pros may fear or resist artificial intelligence (AI). They view it as a threat, worrying it could replace humans with robots. But that’s hardly realistic. READ FULL STORY |
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Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators An IPR webinar on March 6, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management. READ FULL STORY |
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