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Happy Monday, folks. I’m Kaylee Hultgren, Content Director for PRNEWS. Welcome to another edition of Single Shot.
While preparing for this Wednesday’s PRNEWS PRO Leveraging AI for PR online seminar, I’ve had some fascinating conversations with communications experts integrating AI into their creative practices and workflows. One such speaker—Michael Kaye, Director of Brand Marketing & Communications at OkCupid—shared how his team used ChatGPT to draft in-app matching questions for users of the dating app, and those same questions went on to be answered more than four million times.
Most impressively: The experiment garnered tons of headlines from top-tier media outlets, resulted in the highest number of logins in years, and used innovative technology to build buzz and positive PR for the platform in a very crowded category—all for zero dollars. The brand’s communication and marketing efforts had become its product differentiator, despite being far from the new kid on the block.
Stories such as these will inspire communicators attending the event later this week. But we’ll also discuss AI’s risks, ethical guidelines, productivity short-cuts and real-world business use cases, creating a well-rounded portrait of the state of AI in public relations and communications today—and how the technology will likely affect our professional lives in the future.
The PRNEWS team wishes you a great start to your week. As always, we welcome feedback on our newsletters. Feel free to contact me at [email protected].
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