Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand.
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Tuesday, August 6 | The Westin San Francisco Market StreetPR News' Next Practices PR Conference, August 6, 2013, at the Westin San Francisco Market Street, will give you the digital communications edge within your organization and… Continued
PR Pros Look to the Mommy Track To Jumpstart Brand Communication
June 3rd, 2013 by PRNEWS
This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.
The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable
Social Media Guidelines for Regulated Companies
May 27th, 2013 by Tracy Schmaler
The use of social media just got a little more relevant—and risky—for publicly traded companies.
Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.
Everyone might not be a media professional, but everyone with a mobile device or access to the Internet has the power to amplify all of your messages or your brand’s messages—whether you want them to… Continued
Why ROI is Often a Useless Metric for PR Professionals
May 21st, 2013 by Lucia Davis
Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
The No. 1 Way to Avoid Typos
May 20th, 2013 by Lucia Davis
Whether it's an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.
What PR Pros Need to Know About Tumblr
May 20th, 2013 by Matthew Schwartz
Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.