Tuesday, August 6 | The Westin San Francisco Market Street
PR News' Next Practices PR Conference, August 6, 2013, at the Westin San Francisco Market Street, will give you the digital communications edge within your organization and new skills you'll need to remain a communications leader in the years to come.
You'll get real-world case studies and how-to's on finding influencers and connecting with journalists and bloggers on social channels; telling your brand's story visually on Pinterest, Instagram and Vine; using Twitter to manage a crisis; tapping into the power of content marketing; uncovering Facebook's "secrets" of audience engagement; breaking down silos to create a truly integrated communications team; measuring the effectiveness of your programs; and more.
We look forward to seeing you in San Francisco on August 6 at PR News' Next Practices PR Conference—and we hope you'll also join us on August 5 at PR News' Writing Boot Camp, which will also be held at the Westin San Francisco Market Street.
What We'll Cover:
8:30 - 9:00 a.m. - 8 Essential Skills Communicators Will Need to Thrive in 2014 and Beyond
Begin the Next Practices PR Conference with insight from PR leaders who'll share the most important skills and subjects for communicators to tackle and master. These skills are what the C-suite, customers and clients need most from you, and could spell the difference between being a reliable player on your communications team and being marked for a leadership role.
Public Relations Director
Anthem Blue Cross
9:00 - 9:45 a.m. - Media Relations Next Practices
Media relations specialists will work in tandem with a leading journalist and offer you not just the best practices, but the next practices in working with media brands to get your organization the coverage it deserves. You'll hear new ways to use Twitter, Tumblr, Google+ and LinkedIn to identify influencers, build strong relationships with journalists and bloggers and serve their content needs, manage difficult questions in interviews and more.
You'll learn how to:
Head of Product PR
Vice President of Communications and Public Relations
United Nations Foundation
Reporter and Tech Team Leader
9:45 - 10:30 a.m. - Secrets to Facebook Communications
Our speakers will provide an overview of Facebook's latest features and updates, followed by an in-depth discussion on how VMware uses Facebook successfully to build its audience, communicate core messages and impact PR objectives. You'll learn how to maximize engagement on branded Facebook content, and how Facebook's EdgeRank algorithm and newly released GraphSearch will impact the ranking of branded content in news feeds. Finally, our speakers will cover how to use Facebook's latest paid products and more.
You'll learn how to:
Executive Vice President
Social Communications Team Lead
10:30 - 10:45 a.m. - Networking Break
10:45 - 11:30 a.m. - Tell Brand Stories With Video, Pinterest & Instagram
Your online audiences want and expect great visual content, and this session will offer case studies in how to make the leap to visual storytelling with video, Twitter's Vine app, Pinterest and Instagram. Learn how to mine your existing visual content and create new content (affordably); determine how to use those images to tell a brand's story across social channels; apply storytelling principles to the use of still images; get started using Facebook's new video on Instagram service; and launch visual stories that motivate audiences to participate and share their own images.
You'll learn how to:
VP, Digital Strategy
Group Manager, Corporate Social Media
Director of Marketing and Public Relations
Not For Sale
11:30 a.m. - 12:15 p.m. - Tap Into the Power of Content Marketing
Content marketing has transformed traditional notions of PR, as content-hungry audiences are less interested in the source of content as they are in the quality and utility of the content. This session will show PR pros how to use the power of story, all their content assets, collaborate across department lines and expand the notion of "PR" to encompass (meaningful) content creation and distribution.
You'll learn how to:
Senior Vice President, Los Angeles Group Digital Director
Creative Director, Digital
The Clorox Company
Senior Information Specialist
12:15 - 12:30 p.m. - Networking Break
12:30 - 1:15 p.m. - Luncheon & Keynote – Beats by Dr. Dre designer Robert Brunner: Finding the Powerful Stories That Communicate Your Brand's Essence
As a communicator, you may think your efforts are creating positive emotional connections with your brand, but have you stopped to check your own gut feelings about your brand and ask yourself what exactly makes people love a brand in the first place? In his keynote address, world-renowned industrial designer Robert Brunner—who helped launch the Beats by Dr. Dre brand of headphones, created the Beats Studio line and was previously the director of industrial design at Apple—will talk about how communicators need to make their own emotional connections with their brands and share that gut feeling with their target audience. And he'll challenge you to go a step further—to take what you've learned from your communications with your audience and bring those stories back to your product's designers.
Industrial Designer (Beats by Dr. Dre)
1:15 - 1:30 p.m. - Networking Break
1:30 - 2:30 p.m. - Interactive Clinic: Manage an Escalating Crisis on Twitter
Work in small groups with your fellow Next Practices Annual Conference attendees as you immerse yourself in a mock crisis that threatens the reputation of an organization. Dallas Lawrence of Mattel, Inc. will define the crisis and begin his stopwatch—then it will be your team's job to create a strategy to manage a developing crisis on Twitter. Team leaders will share their strategies with all attendees, and our workshop leader will analyze the results to create a set of best practices.
You'll learn how to:
Vice President, Corporate Affairs
2:30 - 2:45 p.m. - Networking Break
2:45 - 3:30 p.m. - Anatomy of a Successful PR Team
We'll offer you a rare look at the inner workings of a PR department, including how the company's internal PR team interacts with marketing, the CEO, IT and its agency partner; how it develops PR metrics that speak the language of the C-suite; and how silos have been effectively broken down within the company to enable PR to truly move the business needle.
Vice President, Integrated Communications
Senior Vice President
Fleishman-Hillard San Francisco
3:30 - 4:00 p.m. - Top Apps & Tools All Communicators Should Use
Do you ever wonder if your PR colleagues and competitors have a line on the best apps and software tools to make their working lives more efficient and successful? We'll show you which apps, tools and emerging social media platforms you can't afford not to have—tools that can help you manage and monitor your social media presence on the go, simplify your business travel, communicate and share ideas internally and more.
Senior Account Supervisor, Digital
4:00 - 4:30 p.m. - Why Didn't I Think of That? 15 Unique PR Ideas in 30 Minutes
Close out PR News' Next Practices Annual Conference with a fast-paced rundown of practical, effective and original communications tactics you can put to work when you get back to the office.
Senior Director of Digital Media
Diane Gage Lofgren, APR, Fellow PRSA
SVP and Chief Communication
Officer, Brand Communication
The PR News Writing Boot Camp will take place on August 5, a day prior to PR News’ Next Practices Annual Conference on August 6. Both events will be held at the Westin San Francisco on Market Street. When registering, you have the option to register for the Next Practices Annual Conference only or add the PR News Writing Boot Camp to your registration.
Special Bonus for Attending: Each attendee receives free access to PR News' Social Media Customer Service Webinar.
The group rate is for two or more people. Register now and join us at the Westin San Francisco Market Street on August 6 and immerse yourself in the skills you need to compete and thrive as a PR practitioner!
PR News Certificate in Social Media :
Also, you earn 8 points toward your PR News Certificate in Social Media. Get 32 points (Four PR News digital/social media conferences) and you'll become a PR News Digital PR Master!
The Certificate in Social Media is a program offered by PR News in response to a growing need by PR professionals like you to prove your worth and knowledge within your organization, among your peers and to your business partners. Being a digital leader today means constantly staying ahead of the curve and gaining the requisite knowledge and tools to execute smart and effective digital communications initiatives. By attending PR News' Digital PR/Social Media Conferences, you can do both.
Each PR News Digital PR/Social Media conference you attend will come with points toward your Certificate in Social Media. Once you attend four PR News conferences within a 24-month period, you will earn your Certificate and become a PR News Digital PR Master. This elite group of PR Professionals, PR News Digital PR Masters, will receive industry recognition as being one of the top Digital PR Pros. PR News will honor an annual class of Digital PR Masters at one of its signature events. It is the goal of PR News to provide this one-of-a-kind opportunity to our PR community while raising the bar on digital communications excellence and showcasing top talent in this key area of PR. [Back to the Top]
Bonuses For Attending
Earn 8 points toward your PR News Certificate in Social Media
You'll Become an Expert In
The Westin San Francisco, Market Street
Dress Code: Business Casual
Who Should Attend
If you spend at least a quarter of your time in any of these areas, you should attend this Conference:
Letter to Attend
Justification Letter to Attend
This PR News Conference will help you discover and implement digital communications ideas that deliver results. It will provide opportunities to make valuable connections with other PR and communications professionals who have solutions you need. And, it will prepare you for the road ahead. Do you need approval to attend this conference? Download the “Justification to Attend” letter—everything you need to present your business case.
Some proceeds from this conference will go to Newtown's Memorial Fund - whose mission is to "provide for the immediate needs of the families of the 26 victims, those who were wounded but survived, the 12 children who were first-hand witnesses, and the others affected."